The RDI service "Study on the statistical modelling of consumer behaviour for the optimisation of market strategy" provides analytical and methodological support for organisations seeking to gain a better understanding of customer behaviour, the dynamics of demand and the factors that influence purchasing decisions. The service uses advanced statistical methods and econometric modelling to collect, process and interpret data from surveys, online databases, internal organisational sources and other market research instruments.
Through this service, ICSTM supports companies and institutions in identifying consumer profiles, segmenting the market, analysing preferences, estimating purchase intention and anticipating trends in demand. The models developed may include regression analyses, segmentation models, forecasts, comparative assessments and statistical interpretations useful for informing commercial and managerial decisions.
The results obtained contribute to the adaptation of business strategies, the tailoring of offers, the improvement of market positioning and the optimisation of data-based marketing decisions. The service is relevant for organisations seeking to increase their competitiveness through a better understanding of their customers, the efficient allocation of commercial resources, and the development of products or services better suited to target segments.
The beneficiaries of the service may include companies and public institutions in industry, manufacturing, the food industry, metallurgy and steel, cosmetics, pharmaceuticals, agriculture, energy and services, as well as other organisations interested in the analysis of consumer behaviour, market segmentation and the optimisation of marketing strategies.
The activities are carried out using software tools for statistical analysis and modelling, such as SPSS, SmartPLS and Excel, together with the IT infrastructure required for the collection, organisation, processing and reporting of data. Through this RDI capability, ICSTM provides applied scientific support for turning consumer data into information relevant to strategy, commercial performance and the sustainable development of the market.